AMITIAE - Monday 14 April 2014
Cassandra: Apple iBeacons and Deployment in Bangkok - Fingers Crossed
By Graham K. Rogers
In another article on iBeacon technology posted a few days after the one on trademarks (above), Jack Purcher explains how the deployment is beginning to gather steam, with Major Legal Baseball installing iBeacon at 20 stadiums, Safeway and Eagle stores have them at some 150 stores, and a stadium in Australia is also about to use iBeacons. However, he also notes in a 3rd article, posted yesterday (13 Apr) that iOS devices score far more highly (87% to 2.5%) in terms of readiness compared to Android.
I kept one of the Estimote iBeacons at home and the other two in my office. Using one of the apps outlined in my article, 5 Apps for Tracking the Devices", whenever I am in the vicinity of these mini-devices, so messages appear on my iPhone from the Radius Networks app.
As I have an app for The Mall Group, which includes information on Siam Paragon, this was either not part of their deployment, or perhaps had not been implemented as yet.
The Oriental Store does not seem to have an iOS app. Neither does the Harrods restaurant nearby, so I am unable to identify this deployment right now.
Of the stores nearby, the most likely was the iStudio. This could make sense with the way Apple stores in the USA now deploy iBeacons widely, but the iStudio no longer has an app (the previous one was not very good), so I could speculate that this is for the future, if indeed it was iStudio. Another store might be Loft, which is popular with teens, but the Loft App is not specifically for Thailand and has no iBeacon API.
Another store with a large presence in the Siam Discovery Center is Amway, but none of the apps that are available in the iTunes App Store seems to be set up for iBeacons.
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand where he is also Assistant Dean. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He is now continuing that in the Bangkok Post supplement, Life.
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