eXtensions - Tuesday 25 April 2017
Cassandra: Today at Apple - Experiences at the Stores; Background to Q2 2017
By Graham K. Rogers
The programs will be available across all skill levels and ages. Those iPhone users who are interested in photography can start with sessions that cover shooting, organizing, editing, and more. There will also be photo walks that cover techniques including light and shadow, portraits and storytelling.
There will also be programs for families and educators. On Teacher Tuesday attendees can new ways to incorporate technology into classrooms. Aspiring coders of all ages can learn how to code in Swift and families can join weekend Kids Hour sessions ranging from music making to coding with robots. Small business owners can engage with global and local entrepreneurs in the new Business Circuits program.
What will happen is that if Apple fails to match these fictional numbers and the next quarter's projection from Maestri fails to meet Wall Street's expectations, the share price ($143.64) will fall, despite a continued rise for the last few months. This happens every time almost without fail. If this can be anticipated, the shares can be sold before the drop, then bought when cheaper and held while the price rises again.
To tip things a little further, rumours appear, predicting problems with the next iPhone and in recent weeks we have seen a delayed date, a button on the back or not on the back, screen changes, screen shortages, and now even more delays (Aaron Pressman, Fortune) for a product that has yet to be announced and certainly doesn't yet have a shipping date. Once again, Ming-Chi Kuo (of KGI) is the source of this rumour and everyone goes weak at the knees when this name appears, although I am in doubt of his alleged accuracy. This time he tags on rumours of an updated iPhone 7 as well as an iPhone 8, but these will be delayed too. Thus Apple will fail.
Actually, in all those rumours that one doesn't ever seem to come true.
We will learn something substantial from Apple about the iPhone 8 (or 7s) not with the financial announcements next week, or with questions afterwards - usually deftly parried by Tim Cook - but at WWDC which is at the beginning of June.
That really needs a product release of around early October at the latest. Even that is too late for some commentators, who know Apple's business much better than the Counts of Cupertino.
Some iPads were refreshed recently with new chips (but not as new as in the Phone) and new prices. Those in the iPad Pro range, however, were not updated, leading to some speculation as to their respective futures: faster 12.9" version, new 10.9" iPad Pro, and the end of the 9'7" version. If these are to be updated - and the enthusiasm for these from Tim Cook especially suggests they will be - then we might have to wait until the next iPhone drops and the A11 chip comes with it. And what new tricks will that allow that no other manufacturer can duplicate?
Progress really depends on what chip makers, especially Intel (at least for now), can produce: and the increments have been small lately for the types of chips that Apple needs. It was probably pointless releasing Macs with minor performance changes, but out came the hand-wringers again.
Apple rarely comments on what it is doing, which is why there is so much speculation with all the rumours. Sometimes there are other ways to understand what is going on and recently some accidental leaks have caused some interest:
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. After 3 years writing a column in the Life supplement, he is now no longer associated with the Bangkok Post. He can be followed on Twitter (@extensions_th)
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