eXtensions - Saturday 15 October 2016
Cassandra: Hit piece on ASEAN iPhone Pricing - Some Fact-checking
By Graham K. Rogers
As is often the case, the raw US prices that Apple quotes are compared back to back with the prices in other countries. I remember from bitter experience in the USA as a student in the 1980s, the price quoted in America is not the price one pays: taxes are added before you hand over the money.
iPhone 7 - Image Courtesy of Apple
I looked that that $749 which was for the 128GB iPhone 7 and did a quick calculation then compared that with the price for an identical SIM-free iPhone with AIS (the prices for the carrier True are the same).
AIS price = 28,300 baht
The difference is just over 900 baht or about $23.
This figure still does not reach anything like the $1340 or 47275.20 baht that the article claimed, and by a considerable margin.
In Malysia, the 128GB iPhone 7 is shown as RM3699 (US$881) with a 6% GST making the base cost of the iPhone RM3489.62 (US$831), so the article-cited $900 again seems a little high.
For Vietnam, Philippines and Indonesia, prices in the article are cited as US$1023, US$1031 and US$1268 respectively. Prices on the Apple site are not shown so I cannot make comparisons.
Nonetheless, with the 3 examples I have been able to check, the high prices given are misleading and do not bear any relation to actual prices that will be charged by Apple and the carriers. These are shown on the official websites and are the prices that consumers will be paying in these countries.
What was the motivation for such an attempt at headline grabbing?
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He is now continuing that in the Bangkok Post supplement, Life. He can be followed on Twitter (@extensions_th)
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