AMITIAE - Sunday 22 November 2015
Cassandra: You Have to be Joking ZDNet - Advertising to Obscure
By Graham K. Rogers
These days, one or two have ads that take up some of the screen, but an item on Microsoft's withdrawal of Windows 10 version 1511 which did demand a full read, was totally obscured by a black panel. This eventually loaded a massive advertisement, with a second, thinner one below asking me to subscribe to a ZDNet email service.
Advertising needs to be aimed at the customer - including user experience - and should not follow simply the diktat of the accountancy department.
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He is now continuing that in the Bangkok Post supplement, Life.
For further information, e-mail to
Back to Home Page