AMITIAE - Wednesday 14 May 2014
Apple Rumours, Updates and Changes - Bangkok Post, Life
By Graham K. Rogers
This threw the financial world into something of a turmoil, with the figure cited being a hefty $3.2 billion. Many IT commentators were similarly hard pressed to come up with theories. Even those who usually have the best handle on Apple were at a loss to see the purpose behind the acquisition, if indeed it were true.
Weight was added to the rumour, which had originally surfaced in March 2013 in a Reuters report, when a video with Dr Dre himself boasting about his new wealth, was seen on Tyrese Gibson's Facebook page. That was later removed, exciting the pundits even more.
Apple did not sign a letter to the FCC asking for the Net Neutrality plan to be reconsidered (see also link below), mainly because they were not asked. However, with its own iCloud services and data centres in several locations, perhaps Beats Music and Jimmy Iovine could mean that all the pieces will begin to fit.
Leaving Apple is Apple's Vice President of worldwide communications, Katie Cotton, who apparently intends to spend more time with her children. It was she who had controlled the message and was somewhat formidable to deal with, although she did know everyone. John Gruber tells an interesting story on this. It is unclear right now if her departure will mean any changes in the ways that the Apple message is delivered.
Also reported as leaving Apple after just two years is Zane Rowe the North American head of sales. No reasons are given for this departure. Rowe, who was previously with United Continental is to be replaced by Doug Beck, who is currently Apple's head of sales for Japan and Korea. He will add North America to his responsibilities. It is not known when the changes will take place.
Also this year, Peter Oppenheimer, Apple's longtime CFO, announced his retirement. His position is to be taken by Luca Maestri who had earlier been CFO at Xerox before coming to Apple in 2013.
Note that Apple's World Wide Developers' Conference (WWDC) is scheduled for June and that event is the time when the work begins on any such future release. However rumours (again) suggest that the priority at this year's WWDC will be on the next release of OS X. What 10.10 will be called is not known although its code name is Syrah (Shiraz). With OS X now being named after place names in California (Mavericks), might we see San Luis Obispo, Sonoma, or Monterey? OS X 10.10, Napa, has a certain feel to it.
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand where he is also Assistant Dean. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He is now continuing that in the Bangkok Post supplement, Life.
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