AMITIAE - Friday 2 May 2014
Cassandra: New Bangkok Apple Outlet - iStudio to Open in Central Embassy
By Graham K. Rogers
One of the strong rumours concerning this latest flagship of the Central Group was that there would be a real Apple Store there. Sad to say, that does not appear to be happening. Instead, Bangkok users will have more of the same with another branch of iStudio.
The new iStudio at the Central Embassy is another Apple premium shop by Copperwired. It all starts with our passion for all things Apple products including Apple related gadgetry, that is unique and differentiates itself from other retail shops.
As ever, it is a pity no one checked the English for such a high profile operation.
This may be "a new updated Apple approved store concept, layout and design" but until Apple actually asserts full control over the retail operation (at least this is done in part with online sales) those shopping in the concrete stores may look forward to more of the same.
The new Central Embassy mall opens on 9 May 2014 and the iStudio store, run by Copperwired, like many in the central and Siam areas, is on Floor 3.
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand where he is also Assistant Dean. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He is now continuing that in the Bangkok Post supplement, Life.
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