AMITIAE - Saturday 26 April 2014
Cassandra: Myth and Opinion - Apple, Profits and the iPhone 5c (Amended)
By Graham K. Rogers
After years of punishing Apple and its investors for results that were usually at the top end of the company's guidance, while rewarding Amazon for a series of losses, Wall Street may have had to rub its eyes and see the reality: Apple makes money. Perhaps some are also waking up to Google's special brand of vaporware as products come and go (rumours about GMail+ this week) with the recent descent following a general trend that has continued over the last couple of years.
Shares Widget: Yahoo! Sourced Data - Up, Down and Sliding
As Cook has over-seen several record quarters, it appears to many that Apple is actually in rather good hands. As for future products, Cook keeps teasing us, but a massive readjustment at the wearable devices division over at Nike made some Apple-watchers sharpen their pencils.
Apple is certainly changing in ways that Steve Jobs might never have approved, but he knew that Cook would do the job and would not be looking back over his shoulder in the direction of where the puck had been, like many analysts still are. Cook has introduced shareholder dividends and a share buy-back scheme, both of which Jobs did not want.
Shareholders are also to have a share split: one share will turn into 7, with a corresponding division of price. Fluctuations will then be less dramatic and it will be easier to buy one $80 share than one costing $560. Apple is also continuing to move in the direction of energy-efficient operations: saving the planet and keeping fuel costs down at the same time, much to the annoyance of some who put profit top of the list and climate concerns down the bottom.
Some chicken. Some neck.
Those that copy and paste their opinions from certain sources are still telling readers that the multi-coloured iPhone was a flop. Daniel Eran Dilger has some words on this on AppleInsider and points out that if you look at the figures from the carriers, rather than the speculation from those in the breathless press, the iPhone 5c was the second most popular smartphone of the 2013 Xmas and new year period.
As part of a longer analysis he also examines the words of Tim Cook at last week's Conference Call in which it was reported that 69% of iPhone 5c buyers were new to iPhone, adding that 60% had switched from an Android phone. Dilger also refers to an earlier article of his (22 March) in which he shows a table with the numbers: Apple's iPhone 5c 'failure flop' outsold Blackberry, Windows Phone and every Android flagship in Q4, which hardly sounds like the disaster that some are still trying to make out of the iPhone 5c.
Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand where he is also Assistant Dean. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs. He is now continuing that in the Bangkok Post supplement, Life.
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