AMITIAE - Saturday 8 March 2014

Cassandra: iTunes Festival - SXSW

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By Graham K. Rogers

iTunes Festival

There are several things to do on my Bucket List and some of these include visits to music festivals, most notably Glastonbury in England, Scotland's T in the Park and the American South by South-west, which is normally written SXSW.

Apple has been running the iTunes Festival in Camden's Roundhouse (that is on the list too). The last time I went there was for a performance of Brecht's Edward II in 1982. This year Apple has added an iTunes Festival to the already rich lineup in Austin, which this year may also include an appearance (virtual) by Edward Snowden: that will be interesting.

SXSW has now opened and the countdown for the iTunes Festival - which will focus on music rather than surveillance - has been running for a while. We are in the last few days before the music begins.

iTunes Festival

A number of top line acts are booked:

  • Coldplay 12 March
  • Imagine Dragons 12 March
  • London Grammar 12 March
  • Kendrick Lamar 13 March
  • ScHoolboy Q 13 March
  • Isaiah Rashad - 13 March
  • Band of Skulls 14 March
  • Soundgarden 14 March
  • Capital Cities - 14 March
  • Pitbull 15 March
  • ZEDD 15 March
  • G.R.L. 15 March
  • Keith Urban 16 March
  • Willie Nelson 16 March
  • Mickey Guyton

As well as the iTunes store, users will be able to watch the performances live or later (recorded) via AppleTV.

Graham K. Rogers teaches at the Faculty of Engineering, Mahidol University in Thailand where he is also Assistant Dean. He wrote in the Bangkok Post, Database supplement on IT subjects. For the last seven years of Database he wrote a column on Apple and Macs.



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